Hire Resolve – Top Recruitment Agency
Ticking All Your Recruitment Needs
Ticking All Your Recruitment Needs
An agile sales team based in Cape Town who is one of Europe’s market leaders in the trade of used software, is seeking an AI & Go-to-Market (GTM) Manager who will own their Digital & Content growth strategy.
Responsibilities:
Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.
Strategy & Execution: Own, design, and execute Capefoxx’s digital and content GTM strategy.
Campaign Management: Run high-impact multi-channel campaigns (email, SEO, social, inbound) to drive high-quality leads.
Automation & AI: Build and optimize customer journeys and nurturing workflows using Salesforce Marketing Cloud and Claude.ai.
Content & SEO: Create thought-leadership content, guides, and SEO assets that position Capefoxx as a trusted software advisor.
Web Optimization: Manage and optimize the website to maximize positioning across target European markets.
Cross-Functional Collaboration: Work closely with Sales and Customer Service to translate market insights into actionable campaigns.
Performance Tracking: Analyze and report on campaign metrics with a strict KPI- and ROI-driven mindset.
Minimum Requirements:
Experience: 10+ years in digital marketing, GTM, or growth marketing, ideally within B2B tech or SaaS.
Commercial Acumen: Deep understanding of the B2B sales cycle; ability to build marketing strategies that directly support sales pipelines.
AI Literacy: Hands-on daily use of modern AI tools to scale content creation, automation, and operational efficiency.
Proven Track Record: Demonstrated ability to build and scale GTM strategies from the ground up.
Mindset: Self-motivated, highly adaptable, and comfortable thriving in an evolving, fast-paced environment.
Communication: Exceptional written communication and storytelling skills in English.
MarTech: Practical experience with Salesforce Marketing Cloud, Pardot, or HubSpot.
CMS: Experience managing and optimizing B2B websites via WordPress.
Design: Basic proficiency in Canva, Adobe, Figma, or InDesign.
Languages: Fluency in an additional European language (particularly German or French) is a strong advantage.
Benefits:
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com
